While many restaurateurs have made loyalty programs a part of their marketing strategy, many are still on the fence for initiating one. Loyalty programs have proven to be extremely successful for many types of businesses such as retail, travel, entertainment, banking, etc. However, the F&B industry can witness its benefits in a more obvious way.
Another advantage of having a customer loyalty program is that you can turn your guests into your brand advocates. A referral system intertwined with a loyalty reward program can work wonders in acquiring new customers. It also helps you reduce your advertising and marketing costs since the customer database provides all the information required to connect directly with them and thereby keep all the tables occupied. The CRM system can be integrated with your restaurant management software to capitalise on your loyalty program. This can make the customer experience better by you knowing their personal contact details, order history, preferences, expenditure, etc. As a result, you can segment your customers on the basis of high and low paying guests and service them accordingly.