How to Increase Profits for your Restaurant with the Help of Technology
Technology has revolutionized every walk of life today. In the digitized world that we live in, it has served to impact our personal and professional life for the better. In addition to making businesses more lucrative, technology has also helped in expanding markets nationally as well as internationally. The F&B industry has shown significant advantages following the implementation of latest restaurant technology for increasing profits.
Increasing footfalls to your restaurant
The approach here should be that of Customer Nurturing. This would focus on returning and new customers. A software like POS + SCM should be used to collect customer data which helps in consumer profiling. It can provide insights about the tastes and preferences of your customers depending on their order history and as a result, enable you to provide customised service and offers.
Another marketing strategy that helps in customer retention is introduction of loyalty programs. Positive reviews, feedback, referrals, online offers, social media presence, etc. also attract customers to visit your restaurant.
Increasing sales in the same outlet
Data speaks volumes. A restaurant management software with inbuilt loyalty & CRM module can be used here to cross and up sell. The waiting staff must be trained well to understand the palate of the customer and make valuable suggestions accordingly, but not sounding intrusive at the same time. Miscellaneous costs such as food wastage, theft, etc. can also be controlled with this software.
Increasing the number of outlets
This is an extremely strategic move and is a clear sign of prosperity of the restaurant chain. However, to expand the business, the backend must be in place. Therefore, Head Office or Central Server software are of utmost importance here in conjunction with the material management module. Every outlet can be controlled, online and offline, with the help of this technology. The cloud based server provides real-time data and can ensure the maximisation of profits and minimisation of loss.