With restaurants springing up in every street corner, there is tough competition in this industry. New competitors often attract clients with their new business. A restaurant’s popularity depends on the quality of food and service rendered. In order to strive and stand a class apart, many of them come up with experimental cuisines, attractive discounts or offers, and interesting themes. So what’s your strategy?
Make Your Restaurant Taste Success
Before you open a restaurant, check the demographics of the area you have chosen. There may be several others before you, hence make sure you opt for a themed or a different cuisine restaurant. That way, yours will be a one-of-a-kind place. Apart from this, you have to continuously thrive to integrate new trends and innovative techniques to raise the bar and promote your outlet.
It is essential that you know your competitors well. Do your research in terms of ambiance, food taste, service standards and pricing that they are offering and plan your strategies accordingly. Familiarize with their marketing tools to help you formulate publicity programs for your restaurant. Start building on your USP, once you know what you are competing with. Advertise a signature dish, kid-friendly menu, an award-winning chef and market them through your staff and other marketing media.
Configuring a state-of-the-art restaurant POS software can help manage inventory and customer information. Through this system, you can keep a track of what your diners are ordering and change your menu as per their likes. Making use of the POS system will also give a report on the type of diners visiting your restaurant. This not only makes sure that the staff is aware but also improvises the service.
Any business is profitable when they have a steady base of a happy, existing clientele and new customers joining the league. Retaining existing patrons is as crucial as attracting new ones. Loyal diners are an asset to your restaurant since they not only visit the outlet often but also recommend it to friends. Special treatment can win peoples’ hearts. Offering a special discount and wishing them on their special occasions is sure to make your restaurant their go-to place.
To improve customer engagement, you can introduce loyalty programs to attract diners back to your restaurant. Implement proper marketing techniques to boost footfall. Make your patrons a part of the restaurant by announcing events, a new dish, any celebrations or awards to add a more personal touch. Configure customer relationship management (CRM) technology to generate data on client behavior and purchase patterns to help you make informed decisions.
Patrons usually visit restaurants that have a hospitable and welcoming environment. Train your staff, right from the valet to hosts, to be courteous and polite. Waiters should be trained to answer any questions about items in the menu, and also suggest if asked. A diner’s review can make or break the reputation of a restaurant. Their reviews are what will pull more crowds to your outlet. Hence, make sure every compliment or complaint is addressed properly.
Never compromise or neglect food quality. At the end of the day, it is all about food that appeals the diners, No matter how you may slash your rates, offer discounts, up the ambiance, or redesign your menu; competition largely depends on the food served. To keep your clientele coming back make sure the food quality and quantity is appealing and consistent.
Adopting successful strategies and implementing them will definitely give you a competitive edge over others. Make sure you maintain and even improve the standard of your restaurant to increase footfall.
Torqus Systems Pvt. Ltd is a restaurant software company in India based out in Pune, Mumbai, Bangalore & Delhi. Our Restaurant Management Software takes care of all your restaurant’s activity include kitchen orders, restaurant billing, inventory management, cash flow, online ordering, orders delivery, customer loyalty, reservation & booking and much more.